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Exam (elaborations)

Media Management 424 Questions with Accurate Answers
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July 2025

2024/2025

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_______ deals in program time periods correct answer TV _________ deals in day parts correct answer radio "dual-product markets" correct answer 1st market: radio, TV, cable audiences 2nd market: selling advertising as demand for advertising rises, companies charge more when demand drops/audience erodes, decline in ad expenditures 3 types of data correct answer demographic psychographic geodemographic 4 rules to remember regarding hiring correct answer 1. if you m...
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Exam (elaborations)

MEJO 424 Final Questions with Accurate Answers
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July 2025

2024/2025

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"Any concept of leadership that dignifies leadership at the expense of management has to be defective." correct answer This quote from Joseph C. Rost is referenced by Jill Giesler in her chapter on the power grid of leadership. "Big Data" correct answer Data sets that are too large or complex to manipulate or interrogate with standard methods. "Show the right way by going first." correct answer What is Lee Meredith's personal definition of leadership? 1. Advertising...
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Exam (elaborations)

UNC MEJO 137 PR Exam 1 Questions with Accurate Answers
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July 2025

2024/2025

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4 classic models of PR correct answer created by James Grunig -press agentry/publicity: one way communication; mass media; information may be untruthful; source to receiver; propaganda -public information: one way communication; truth is important; source to receiver dissemination of info two-way asymmetric: persuasion is the purpose two-way communication (but primary use is to help the audience understand) two-way symmetric: purpose is understanding two way communicatio...
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Exam (elaborations)

MEJO 101 Final Exam Questions with Accurate Answers
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July 2025

2024/2025

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(Author's last name, publication year, page or paragraph number) correct answer When citing a direct quote, how should you do an in-text citation with APA style? 1. Account Management (Brand Management) 2. Creative (Copywriter, Art Director, Producer) 3. Media (Media Sales) 4. Research (Strategy) 5. Advertising as a place to launch correct answer What were the 5 careers in advertising suggested by John Sweeney? 1. Competition 2. Story Mix 3. The medium 4. Algorithms and analytics...
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Exam (elaborations)

MEJO 379 FINAL QUESTIONS WITH ACCURATE ANSWERS
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July 2025

2024/2025

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-audience rating measurement (Nielsen, Abitron) -multimedia audience measurement (MRI, SMRB, Scarborough, Media Audit) -Academic Journals (journal of advertising) -trade publications (advertising age, ad week) -associations (AAAA, IAB, TAB) -trend and consumer behavior (Yankelovich, Iconoculture) -U.S. government (Census, Department of Labor) -social media analysis (Nielsen, Buzz Metrics, Radian6) correct answer types of secondary research -avoid words that can be interpreted in more t...
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Exam (elaborations)

MEJO 141 Final Exam Review Questions with Accurate Answers
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July 2025

2024/2025

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Ancient Greeks correct answer Truth is memorable, handed down through stories Aristotle correct answer Moral Agent- golden mean, ethics found through practical reasoning, acting on high standards Authenticity correct answer Would the advertiser be persuaded by the message? Does the advertiser take credit/responsibility for the message (disclosure)? Is the advertiser trying to deceive the average adult? Impact of stereotypes? Not about fact-checking. Do the right thing with the right at...
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Exam (elaborations)

MEJO 101 QUESTIONS WITH ACCURATE ANSWERS
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July 2025

2024/2025

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"all the news that’s fit to print" correct answer In regards to the front cover of The New York Times newspapers, what phrase is printed in the top left corner? "I believe that we should take special care in covering groups or individuals who have been wronged by the media in the past." correct answer In "The Journalist's Creed," which was assigned for reading, what is not part of the creed? (truthfulness) is necessary to maintain credibility and trust with publics c...
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Exam (elaborations)

MEJO 341 Exams Questions With Accurate Answers
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July 2025

2024/2025

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Answers A 'per curiam' decision is _________. correct answer An unsigned opinion of the court A newspaper received stolen classified military documents and now want to publish them. The government wants to protect the secrets. In this scenario, what is the most likely outcome? correct answer A prior restraint can be constitutionally permissible, but the government has a heavy burden to show a special societal harm, and that restraint is no greater than necessary to achieve legitimate e...
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Exam (elaborations)

MEJO 153 Competency Exam 2 Questions with Accurate Answers
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July 2025

2024/2025

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______ or more prepositional phrase makes a sentence meander rather than flow correct answer 2 _______ Leads are not used in feature writing correct answer summary ________ should be delivered at one time and should not touch correct answer Statistics -Related to a specific event -Published soon after (or before) the event -Focus more on the person than the event correct answer News profile 5 areas of grammar problems correct answer 1. Punctuation 2. Subject-verb agreement 3. Co...
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