- Study guides, Class notes & Summaries

Product Placement - Answer Putting products into TV shows and Movies where they will be seen B2B - Answer All individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others Common Stock - Answer The most basic form of ownership in a firm. 1.Voting rights 2.Right to share in profits through dividends Commercial Paper - Answer Unsecured promissory notes of $100,000and up that matures in 270...

strategy - Answer an action a firm takes (exploiting core competencies) to gain/sustain a competitive advantage; it requires a commitment of resources business-level strategy - Answer an action a firm takes (exploiting core competencies) to gain/sustain a competitive advantage in a specific product market/single geographic market cost leadership - Answer a set of actions taken to produce goods and services (with acceptable features) at a low cost differentiation - Answer a s...

Which of the following is the best approach to use when a message is likely to evoke a positive response from the reader? - Answer the direct approach Which of the following sentences would be most likely to convey the right tone in a claim message? - Answer Please send us a replacement by January 1. When you believe that your reader's response will be ________ or ________, the direct organizational plan is appropriate. - Answer positive; neutral Which of the following illus...

Distribution (Placement) - Answer One of the four P's that is least flexible Marketing Channels - Answer An organized system of marketing institutions through which products, resources, information, funds, and/or product ownership flow from the point of production to the final user. Physical Distribution - Answer Coordinating the flow of information and products among members of the channel to ensure that products are available in the right places, in the right quantities, at t...

The decimal outlining method uses Roman numerals to show the major sections of a business report. - Answer False Garrett conducts a study of a company that shows that employees who work more than eight hours a day are paid more than their coworkers. This leads Garrett to believe that working longer hours results in higher pay rates. However, re-analysis of the data from the study shows that the employees working longer hours have salaried jobs and are paid the same rate no matter how many ...

Constructive feedback is used only to soften negative messages. - Answer False Putting the person, you called on hold while you wait for an executive to be free to talk is not courteous. - Answer True Most people do a reasonably good job of talking informally and do not need to work on improving their conversational abilities. - Answer False Lukas, a manager, makes sure to show up ten minutes early for a meeting with Roberto, an important client, to convey respect. What type of...

A camouflaged verb is one that is forced to take the form of - Answer a noun A main clause - Answer expresses the central point of a sentence. Choose the transitional word that best fits the following example: - Answer therefore Which of the following sentences provides the best example of the use of concrete words? - Answer Whitney only sold 20 percent of her quota last quarter. The word "complement" refers to words of praise. - Answer False The various techn...

Footnote references to numbers in a table should be keyed with asterisks (*), or a similar symbol, instead of numbers. - Answer True Roberta works for a company that manufactures furniture. Over the last year, a couple of the company's plants have ramped up production, while others have slowed production. Roberta wants to compare the increase or reduction in production as a percentage of last year's production numbers for each plant. Which type of chart would fit her purpose? - Answe...

Which of the following best describes the purpose of coherence helpers? - Answer They enable the reader to understand each section's importance relative to the report's overall goal. Which of the following provide a written record of a group's activities and decisions, a history that includes announcements, reports, significant discussions, and decisions? - Answer minutes Which of the following statements about the introduction of a long, formal report is true? - Answer W...

A(n) ________ leader would set objectives and give employees a great deal of freedom to decide for themselves how to accomplish those objectives. - Answer free-rein Amazon customers often find it helpful to read reviews for products they're considering purchasing. After ultimately making the purchase, the customer can go to Amazon and post his or her opinion of the recently purchased product. This strategy not only assists other customers with their decision making, it helps Amazon asse...