Integrated Marketing Communication

Nottingham Trent University (NTU)

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Principles and Practice of Marketing, 9e

David Jobber, Fiona Ellis-Chadwick

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Integrated Marketing Communication Strategy for Nuffield Health: a comprehensive marketing plan.

Integrated Marketing Communication Strategy for Nuffield Health: a comprehensive marketing plan.
Essay • 24 pages • 2025

This document is a strategic marketing report focusing on Nuffield Health, a leading UK-based non-profit healthcare provider. It provides an analysis of the fitness industry, particularly in the context of challenges such as the post-COVID economic downturn. The report uses the SOSTAC model to structure its findings and recommendations, covering situational analysis, objectives, strategies, tactics, action plans, and control measures. It includes a detailed PESTEL and SWOT analysis, outlines ...