MKTG101
Lancaster University (LU)
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Comprehensive notes on strategic marketing
- Class notes • 13 pages • 2024
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- $5.63
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In depth notes covering competition in markets, strategic marketing then looks into B2B and consumer markets in detail
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Marketing First Year Notes
- Summary • 40 pages • 2018
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- $9.83
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Notes cover Lancaster University's MKTG101 course and give a brief overview of all of the content required - lecture slides and notes combined into a single document. Perfect for revising for the end of year exams and good point of reference for theory. Includes key topics such as: Market Offering, Substance, Service, The Cost Benefit Balance, Product Line, Diffusion of Innovation, Marketing Channels, Brands, Symbols, B2B Marketing, Competition, Supply and Demand, Pricing, Segmentation and Po...
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