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Solomon, M. R., & Russell, C. A. (2024). Consumer behavior: buying, having and being (Fourteenth edition Global edition). Pearson. Popular

  • Solomon, M. R., & Russell, C. A. (2024). Consumer behavior: buying, having and being (Fourteenth edition Global edition). Pearson.

  • Summary • 114 pages • 2025
  • Comprehensive Consumer Behaviour Notes Based on Solomon, M. R., & Russell, C. A. (2024). Consumer Behavior: Buying, Having, and Being (14th Global Edition) Chapters Covered: Chapter 1: Introduction to Consumer Behaviour Chapter 3: Perceiving and Making Meaning Chapter 4: Learning, Remembering, and Knowing Chapter 6: Attitudes and How to Change Them Chapter 7: Deciding Chapter 8: Buying, Using, and Disposing Chapter 12: How Groups Define Us Chapter 14: Culture These notes provide a c...
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Notes "The business of marketing research" Notes "The business of marketing research" Popular

  • Notes "The business of marketing research"

  • Summary • 95 pages • 2025 Popular
  • This document provides a detailed summary of key chapters from The Business of Marketing Research by Marco Vriens, Douwe Rademaker, and Rogier Verhulst (2021, First Edition). Topics covered include an introduction to marketing research, defining the MR problem and process, foundational research (U&A and segmentation), MR data, brand research, and product and advertising research. It focuses on the design, execution, and interpretation of research for marketing purposes, offering practical insigh...
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Summary of HRM for CAB7 exam Summary of HRM for CAB7 exam

  • Summary of HRM for CAB7 exam

  • Summary • 47 pages • 2024
  • This summary covers all the chapters needed for the CAB7 exam
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CAB8 / International Marketing Period 4 Summary

  • CAB8 / International Marketing Period 4 Summary

  • Summary • 70 pages • 2024
  • Complete summary of the book and lecture slides.
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Summary of economics for CAB2 exam

  • Summary of economics for CAB2 exam

  • Summary • 42 pages • 2023
  • Available in package deal
    • This summary covers the economics content for the CAB2 exam
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Summary SCM CAB5 Summary SCM CAB5

  • Summary SCM CAB5

  • Summary • 39 pages • 2023
  • This summary covers the SCM content for the CAB5 exam
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Summary CAB5 Finance Summary CAB5 Finance

  • Summary CAB5 Finance

  • Summary • 37 pages • 2023
  • This summary covers the finance content for the CAB5 exam
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Summary of MAC and FAC chapters for CAB6 exam

  • Summary of MAC and FAC chapters for CAB6 exam

  • Summary • 17 pages • 2024
  • Available in package deal
    • This summary covers the content of MAC and FAC for the CAB6 exam.
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Summary Marketing The Core - 9th edition 2021 Roger A. Kerin 9781260729184 - ALL chapters 1 - 18 + complete test bank + key concepts + learning objectives + more - NEW 2025 Summary Marketing The Core - 9th edition 2021 Roger A. Kerin 9781260729184 - ALL chapters 1 - 18 + complete test bank + key concepts + learning objectives + more - NEW 2025

  • Summary Marketing The Core - 9th edition 2021 Roger A. Kerin 9781260729184 - ALL chapters 1 - 18 + complete test bank + key concepts + learning objectives + more - NEW 2025

  • Summary • 108 pages • 2025
  • I love this summary because it reads so logically in plain English with a logical layout. No fancy talk, just straight to the point. I've added a ton of visuals that are important. Also a test bank with common exam questions and answers, key concepts in 1 list, learning objectives and trends and developments for 2025. As complete as it gets.
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English Summary Principles of Marketing 19th edition 2023 - FAST READING VERSION + test bank + core concepts + learning objectives English Summary Principles of Marketing 19th edition 2023 - FAST READING VERSION + test bank + core concepts + learning objectives

  • English Summary Principles of Marketing 19th edition 2023 - FAST READING VERSION + test bank + core concepts + learning objectives

  • Summary • 39 pages • 2025
  • If you don't have the time to read the book, this is you best bet. This English summary is read in 30 minutes and covers ALL chapters. Only the most important information. Including a test bank with answers, top 50 core concepts and learning objectives. Fast and easy.
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