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Unit 2 Btec Business notes and structure for 
exam 2023. 
Unit 2 Btec Business notes and structure for 
exam 2023.
-
Unit 2 Btec Business notes and structure for exam 2023
- Exam (elaborations) • 11 pages • 2023
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Unit 2 Btec Business notes and structure for exam 2023 
Mohamed Said (Marketing Campaign for the Bicycle Shop) 
 
Activity 1 
 
THE RATIONALE 
 
Aims and objectives 
 
Aim 1: Increase the company’s base by 30% over the next years 
 
Objective 1 - This can, in the first place, be done by using tv ads as the key selling activity, and will ideally draw the right target demographic and raise consumer base if done appropriately at the right time of day and in the proper way. 
 
Objective 2 - Put th...
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