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TTU BA 1301 Final exam Questions and Answers|2025 Update|100% Correct
TTU BA 1301
TTU BA 1301
Demographic Variables - ️️characteristics of populations that may be considered in 
developing a segmentation strategy 
Demographic Segmentation - ️️a segmentation strategy that uses demographic 
characteristics to identify different market segments 
Geo-Demographic Variables - ️️combination of geographic and demographic traits 
used in developing a segmentation strategy 
Geo-Demographic Segmentation - ️️using a combination of geographic and 
demographic traits for identifying di...
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