- Study guides, Class notes & Summaries

¨ Businesses have always struggled with mission statements. Put simply, what should the end game of a business? ¤ The simplest and most pragmatic answer is that it is to sell products and services that customers want, while generating the most you can in profits for their owners, over the long term. ¤ The pushback, often from non-business critics, has been that businesses should also serve society, not just minimizing social costs but also providing social benefits. ¨ In recent years...