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- Study guides, Class notes & Summaries
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Class notes THE OBJECTIVE IN CORPORATE FINANCE
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342
July 2024
2023/2024
¨ Businesses have always struggled with mission statements.
Put simply, what should the end game of a business?
¤ The simplest and most pragmatic answer is that it is to sell products
and services that customers want, while generating the most you can
in profits for their owners, over the long term.
¤ The pushback, often from non-business critics, has been that
businesses should also serve society, not just minimizing social costs
but also providing social benefits.
¨ In recent years...
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