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Strategic Management: Text and Cases, 9th Edition (Gregory G. Dess, Gerry McNamara, Alan B. Eisner, Seung-Hyun Lee) – McGraw-Hill, 2019, Chapter 1 Strategic Management: Creating Competitive Advantages
Strategic Management: Text and Cases, 9e C
Strategic Management: Text and Cases, 9e C
This chapter introduces the foundations of strategic management, focusing on how firms create and sustain competitive advantages in dynamic business environments. It covers key concepts such as strategic direction, stakeholder management, strategic analysis, and the role of internal and external environments in shaping organizational success. Chapter 1 serves as the framework for understanding strategic decision-making and competitive positioning throughout the textbook
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