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Exam (elaborations)
SHORT ANSWER QUESTIONS
1..What are the steps in effective marketing Communication?? 
ANS: 
1-identifying the target audience 
2. define the objectives 
3.Design Communication 
4.Set Communication channels 
5.Design Media mix 
6.Develop budget 
7.Evaluate Result 
8.Mainatain Integrated marketing Communication 
 
2.What is IMC .Illustrate the process chain 
ANS: 
It is the judicial mix of promotional elements.It is a process of Planning ,Execution and monitoring of brand 
message that create customer rel...
Exam (elaborations)
Short Answer Questions Student’s Name Institutional Affiliation 2025
PopularShort Answer Questions 
Student’s Name 
Institutional Affiliation 
2025
Exam (elaborations)
Short Answer Questions Student’s Name Institutional Affiliation
Short Answer Questions 
Student’s Name 
Institutional Affiliation