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Exam (elaborations)
SHORT ANSWER QUESTIONS
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---13July 20242023/2024A+
- 1..What are the steps in effective marketing Communication?? 
ANS: 
1-identifying the target audience 
2. define the objectives 
3.Design Communication 
4.Set Communication channels 
5.Design Media mix 
6.Develop budget 
7.Evaluate Result 
8.Mainatain Integrated marketing Communication 
 
2.What is IMC .Illustrate the process chain 
ANS: 
It is the judicial mix of promotional elements.It is a process of Planning ,Execution and monitoring of brand 
message that create customer rel...
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TIFFACADEMICS