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Selling Today: Partnering to Create Value TestBank update 2024
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3
October 2024
2024/2025
A+
Selling Today: Partnering to Create
Value TestBank update 2024
What is personal selling? What is the process? - ANSWERSInvolves person-to-person
communication with a prospect.
A process of:
- developing relationships
discovering customer needs
matching appropriate products with those needs; and
- communicating benefits through informing, reminding, or persuading
Three prescriptions of a personal selling philosophy in the strategic/consultative selling
model - ANSWERS- Adopt market...
muchiracalorine
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