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RHM Content Exam 1
RHM Content
RHM Content
RHM Content Exam 1 How is good service defined? What constitutes superior service? - meeting customers' needs in the way they want and expect them to be met; superior service is exceeding customers' expectations What are some challenges service businesses face when managing and marketing their products and services? - 1. The nature of the product is different 2. Customers are more involved in the production process 3. People are part of the product 4. Its' harder to maintain quali...
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