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PUR4800 Exam with guaranteed accurate answers
public relations - correct answer strategic communication process that builds mutually beneficial relationships between organizations and their publics 
 
functions of PR - correct answer - counseling 
- research 
- media relations 
- publicity 
- community relations 
- public affairs 
- lobbying 
- issues management 
- crisis 
- investor relations 
- employee relations 
-fundraising 
-special events 
-marketing comm. 
 
evolution of PR - correct answer early (late 1700s- 1800s) 
 - public opin...