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Promoting Support for Public Health Policies Through Mediated Contact: Can Narrator Perspective and Self-Disclosure Curb In-Group Favoritism?
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21

July 2024

2023/2024

A+
An online 2 × 2 factorial experiment (N = 203) examined the effect of parasocial contact on support for public health policies in the context of opioid addiction. We hypothesize that because of an intergroup dynamic, individuals are less likely to engage with an outgroup character than an in-group character featured in a news magazine article. Results support the in-group favoritism hypothesis. The study examines two narrative devices for overcoming this tendency: the narrator’s pers...
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