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Marketing for ENTR Ch. 1-5 study guide
Marketing for ENTR Ch. 1-5 study guideMarketing for ENTR Ch. 1-5 study guideMarketing for ENTR Ch. 1-5 study guideMarketing for ENTR Ch. 1-5 study guideMarketing for ENTR Ch. 1-5 study guide
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Understanding Service Quality and Its Economic Impact 12 guide, 3 and 12 ch hw review passed
PopularUnderstanding Service Quality and Its Economic Impact 12 guide, 3 and 12 ch hw review passedService 
the result of applying human or mechanical efforts to people or objects; a deed, performance, or effort 
 
 
Intangibility 
the inability of services to be touched, seen, or physically sensed like goods 
 
 
 
Search quality 
a characteristic of a service that can be evaluated before purchase 
 
 
Experience quality 
a characteristic that can be assessed only after purchase and use 
 
 
Credence ...