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Exam (elaborations)
MKTG 461 Exam 1questions and answers verified A complete solution 2025
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---7March 20252024/2025A+
- Retailing 
adds value to products and services sold to consumers 
- stores, apps, and online 
- may include lodging in a motel, home-delivered food 
Evolution of Retailing 
- more than 80% of retail sales still made in stores 
- accelerated shifts due to COVID-- brick and mortar stores closed/went out of business --> online retailing took off
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agnesjason
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Exam (elaborations)
MKTG 461 Exam 2questions with complete verified answers 2025
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---10March 20252024/2025A+
- Why is location important? 
•One of the most influential considerations by consumer. 
•Can be used to develop sustainable competitive advantage. 
•Location decisions are risky: buy or lease? 
Unplanned locations 
•do not have centralized management that determines what stores will be in a development. 
Planned locations 
the shopping center and/or manager makes and enforces policies that govern store operations.
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agnesjason
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Exam (elaborations)
MKtg 461 Exam 3 question and answers Graded A complete solution 2025
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---9March 20252024/2025A+
- Price elasticity 
a measure of the effect a price change has on consumer demand; percentage change in demand divided by percentage change in price. 
product with price elasticity less than 1 
profit-maximizing price is equal to price elasticity multiplied by cost divided by price elasticity plus one
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agnesjason