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MKTG 322 - Exam 1 - Consumer Behavior Questions and Answers High Level 2023
Consumer Behavior - -The totality of consumer decisions with respect to the acquisition, consumption, and disposal of goods, services, time, and ideas by human decision-making unit
-Customer Journey - -1. Pre-purchase: searching for products
2. Purchase
3. Post-Purchase: consumption & disposal
(Consumption may be 1 time or multiple, single or shared, and public or private)
(disposal: trash, recycle, or give away?)
-Consumer Journey Steps Expanded - -1. Search
2. Purchase
3. Consump...
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