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- Study guides, Class notes & Summaries
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Consumer Behavior - -The study of individuals, groups, or organizations and processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society.
-Value = - -Total Benefits/Total Cost
-Applications of Consumer Behavior - -1. Marketing Strategy
2. Regulatory Policy
3. Social Marketing
4. Informed Individuals
-Regulatory Policy - -Various regulatory bodies develop, int...
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