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MBA 705 - Module 2 Verified Answers
MBA 705 - Module 2 Verified Answers 
industry ️a group of companies that produce competing products or services 
critical success factors (csf) ️elements of the strategy that promote (but do not guarantee) success 
within a given industry; often shared by rivals 
primary industry ️consists of a firm's most direct competitors 
secondary industry ️consists of a firm's less direct rivals 
Outside sources can help define an industry, but top managers must make their own determination...