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Marketing Management 4th Edition by Greg W. Marshall & Mark W. Johnston Test Bank |ISBN: 9781260381917| Chapter 1-14 , Guide A+
Exam (elaborations) • 830 pages • 2025

Marketing Management 4th Edition by Greg W. Marshall & Mark W. Johnston Test Bank |ISBN: 9781260381917| Chapter 1-14 , Guide A+

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Marketing for the New Realities
Exam (elaborations) • 34 pages • 2021

Marketing for the New Realities|Marketing for the New Realities Multiple choices Questions with answers|complete guide.Download to score an A

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Test Bank (Complete Download) for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews. Ch 1-23 410 Pages.

Test Bank (Complete Download) for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews. Ch 1-23 410 Pages.
Exam (elaborations) • 410 pages • 2021

PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.). 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand A doption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS. 5. Segmentation and Targeting in I.M.C. 6. The Communications Process and Consumer Behavior. 7. The Role of Persuasion in I.M.C. 8. I....