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Mar3032 Exam 2 Review Test Notes Questions And Answers.
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MAR3032
MAR3032
MAR3032 EXAM 2 REVIEW TEST NOTES QUESTIONS AND ANSWERS List and define the 4 I's of Services. - CORRECT ANSWERInconsistency - services differ and are not uniformly performed Inseparability - consumers can't separate the service from the deliverer of the service intangibility - services aren't physical, so they become harder for consumers to evaluate inventory - *idle production capacity* happens when a service provider is available but there is no demand for that service.
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