MAR 3700 - Study guides, Class notes & Summaries

MAR 3700 FINAL EXAM 2025 What are three ways we discussed to stay consistent with ads and landing pages? - - 1. Keywords for relevance - if your keywords are Irish Band, put that in your ad 2. Unique value proposition - your benefit statement/offer - focus on the customer. 3. Call to action -be direct, but don't say "click here" What do CPC, CPA and ROAS stand for? - -CPC: Cost Per Click CPA: Cost Per Action ROAS: Return on Ad Spend What are three ways to stay c...

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4 pages

Written in 2025/2026

Grade A

AlexScorer

MAR 3700 final exam Questions and Answers Already Passed Graded A+ With the cost-per-click (CPC) advertising model, search engines charge advertisers each time an ad a. appears on a search page b. results in an actual action c. is clicked d. is read - Answers c. is clicked In preparing a PPC text ad all of the following should be included, except a. unique value proposition (UVP) b. phrase match c. broad match d. modified broad match - Answers d. modified broad match Alex wants to...

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7 pages

Written in 2024/2025

Grade A+

TutorJosh