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MARK 3321 EXAM 2 REVIEW | Actual Exam Questions | 100% Correct Answers | Verified 2024 Version
MA 3321 E
MA 3321 E
What are the five Consumer Decision Making processes? - 1.Need Recognition 2. Information Search 3. Evaluation of alternatives 4. Purchase 5. Post-purchase behavior What is involvement? - The amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior. What can affect Need Recognition? - Internal or External influences. What is internal information search? - Recalling information stored in one's memory. What is external information...
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