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Exam (elaborations) Lecture 4 Consumer Behaviour

  • Exam (elaborations) Lecture 4 Consumer Behaviour

  • Exam (elaborations) • 40 pages • 2024
  • Week Lecture topic 1 Course overview and marketing planning 2 Marketing environments 3 Market research 4 Consumer behaviour 5 Segmentation, targeting and positioning 6 Product & Services Strategy 7 Pricing Strategy Mid-semester break 8 Place Strategy 9 Promotion - IMC 10 Evaluation, budgeting and implementation 11 Contemporary issues in marketing 12 Marketing mix review 13 Course review Learning Objectives 3 • • • • How do consumer characteristics influence buying be...
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