- Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about ? On this page you'll find 1 study documents about .
Exam (elaborations)
Exam (elaborations) Lecture 4 Consumer Behaviour
Lecture 4 Consumer Behaviour
Lecture 4 Consumer Behaviour
Week Lecture topic 1 Course overview and marketing planning 2 Marketing environments 3 Market research 4 Consumer behaviour 5 Segmentation, targeting and positioning 6 Product & Services Strategy 7 Pricing Strategy Mid-semester break 8 Place Strategy 9 Promotion - IMC 10 Evaluation, budgeting and implementation 11 Contemporary issues in marketing 12 Marketing mix review 13 Course review Learning Objectives 3 • • • • How do consumer characteristics influence buying be...
leonardkinyua
$8.49