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Test bank for Essentials of Marketing, latest 2026 Release by Joseph P. Cannon | All Chapters.. Instructor's Manual. ISBN 9781266728372
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ISBN 9781266728372
ISBN 9781266728372
Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: • Active Learning...
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