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International Business: Environments and Operations, 2004, John Day Daniels, Lee Howard Radebaugh, Daniel P. Sullivan, 0131217267, 9780131217263, Pearson/Prentice Hall, 2004
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27

October 2024

2024/2025

A+
For undergraduate and graduate courses in International Business.This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples. International Marketing 13E(Sie) , Philip R. Cateora, , Ex...
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