- Study guides, Class notes & Summaries

brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally - a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? - brand affinity shared content can be categorized into two main categories: curated, which is conte...

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14 pages

Written in 2017/2018

Grade A+

STUDENTROOM