- Study guides, Class notes & Summaries

A client is launching a video campaign for an upcoming holiday sale with a goal of conversions. The campaign reaches three different groups of people in three ad sets. These ad sets consistently under-deliver on their daily budgets. Ads Manager has issued a warning regarding audience overlap. The ad sets are as follows: -Past online purchasers (last 120 days) -Website visitors -Cart abandoners (last 120 days) What should the buyer change to reduce overlap? A) Place cart abandoners and we...

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17 pages

Written in 2022/2023

Grade A+

Eustace