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Facebook Certification Test | 90 Questions with 100% Correct Answers | Updated & Verified
A business set up a campaign. During the process, it tested different placements and observed a 
higher estimated total reach when it selected automatic placements. - ANS - Automatic 
placements more efficiently allocated the ad set budget. 
Which two variables are available for split tests? (Choose 2) - ANS - Audience & Placement 
What's the difference between reach and impressions? - ANS - Impressions refers to how many 
times an ad appeared on a screen. Reach is an estimate of how many peopl...