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Exam (elaborations)
AD4-E558 Adobe Marketo Engage Business Practitioner Expert Practice Test With Verified Solutions
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14
April 2024
2023/2024
A+
ohn received multiple complaints from Sales Directors about the quality of MQLs. The Sales
team shared that the 80% of the MQLs are of poor quality and not sales ready. What are the two
steps that John must complete in order fix the lead scoring model? (Choose two.)
- Reduce the scores of all behavior scoring programs by 10 points.
- Improve scoring logics to prevent the wrong leads coming to sales.
- Stop using Demographic score for 3 months to see if this helps in improving the quality of...
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