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AD4-E558 Adobe Marketo Engage Business Practitioner Expert Practice Test With Verified Solutions
Engage Business
Engage Business
ohn received multiple complaints from Sales Directors about the quality of MQLs. The Sales team shared that the 80% of the MQLs are of poor quality and not sales ready. What are the two steps that John must complete in order fix the lead scoring model? (Choose two.) - Reduce the scores of all behavior scoring programs by 10 points. - Improve scoring logics to prevent the wrong leads coming to sales. - Stop using Demographic score for 3 months to see if this helps in improving the quality of...
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