EDUQAS A LEVEL Media Studies - Study guides, Class notes & Summaries
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EDUQAS A LEVEL Media Studies- All Theories Practice Questions and Answers
Steve Neale's Genre Theory A theory which suggests two things about genre. 1) Audiences enjoy specific texts because of "repetition and difference" of the repertoires of genre elements used. For example an audience might enjoy a film because it is a typical action film which uses all the normal action conventions. They might also enjoy a film specifically because it AVOIDS the usual conventions of the genre and does something a bit different. 
2) Genre is not something static, as it is always...