- Study guides, Class notes & Summaries

Edexcel A Level Business – Theme I (2024- 2025) with all Question & well Answers Graded A+ Market positioning - The view consumers have about the quality, value for money and image of a product in relation to those of competitors Product differentiation - An attempt by a business to distinguish its product from those of competitors Reposition - Changing the view consumers have about a product by altering some of its characteristics Marketing - A management process involved in identify...