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Exam (elaborations)
DEFINITION OF PUBLIC RELATIONS : ITS NATURE, PROCESS AND PUBLIC
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20
July 2024
2023/2024
A+
1.1 INTRODUCTION i I&
d
1
This is the first block in this Course. It comprises five Units. In this block, we shall be dealing I
with the basics of Public Relations. 1
1 -
In Unit 1, we shall discuss the various important definitions of Public Relations, its nature,
and various processes and procedures used in Public Relations.
In the next Unit, i.e. Unit 2, we shall be dealing with various concepts in Public Relations.
1.2 THE PUBLIC RELATIONS ENVIRONMENT
We will now focus mo...
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