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Exam (elaborations)
Marketing in the Digital Era WGU Exam 
ACTUAL QUESTIONS AND CORRECT 
ANSWERS
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---13July 20262025/2026A+
- Marketing in the Digital Era WGU Exam 
ACTUAL QUESTIONS AND CORRECT 
ANSWERS 
Channel - CORRECT ANSWER 
where a company sells its products - through a website, retail 
stores, or through sales representatives who sell directly 
Marketing concepts - CORRECT ANSWER 
concepts that illustrate how companies engage to 
compete, win customers, generate revenue and profit, and ultimately build a successful business 
Market segments: - CORRECT ANSWER 
criteria 
Brand - CORRECT ANSW...
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STANFORDTOPGRADES
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Exam (elaborations)
WGU D373 PRACTICE TEST QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026
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---21January 20262025/2026A+
- WGU D373 PRACTICE TEST QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026 
 
Which marketing concept refers to building a distinct place in a consumer's mind when they think about a specific brand and its value, prestige, reliability, performance, and cost? 
 
Scarcity marketing 
Brand positioning 
Inbound marketing 
Brand storytelling - Answers Brand positioning 
Which segment in the standard target market segmentation displays information about a prospect's beliefs and attitudes? 
 
Geogr...
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joshuawesonga22
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Exam (elaborations)
D373: PA - APPLIES STRATEGIC MARKETING TOOLS AND METHODOLOGIES 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS
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--5August 20252025/2026A+Available in bundle
- D373: PA - APPLIES STRATEGIC 
MARKETING TOOLS AND 
METHODOLOGIES 2025/2026 
QUESTIONS AND 100% CORRECT 
ANSWERS 
What is a new company entering an established industry with 
groundbreaking ideas or products known as? - Answer -Disruption 
What is a key factor for product success when a company releases a 
product that creates a new product category? - Answer -Consumer 
education 
What is the riskiest growth strategy for a com
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mercylynneh
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Exam (elaborations)
MARKETING IN THE DIGITAL ERA D373 WGU OA ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS
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--17August 20252025/2026A+Available in bundle
- MARKETING IN THE DIGITAL ERA 
D373 WGU OA ACTUAL 2025/2026 
QUESTIONS AND 100% CORRECT 
ANSWERS 
Target customers - Answer -Customers based on a predefined 
geographic boundary 
Market segmentation - Answer -Dividing a market through variables 
such as age, gender, education level, family size, occupation, income, 
and more 
Psychographic - Answer -Focus on the intrinsic traits the target 
customer has, such as values, personalities, interests, attitudes, 
conscious and subconscious motivators, ...
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$12.49 More Info
mercylynneh
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Exam (elaborations)
D373 PRE ASSESSMENT ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS
-
--4August 20252025/2026AAvailable in bundle
- D373 PRE ASSESSMENT ACTUAL 
2025/2026 QUESTIONS AND 100% 
CORRECT ANSWERS 
What are elements of the marketing mix? - Answer -Product, Price, 
Place, Promotion 
What are the extended elements of the marketing mix? - Answer - 
People, Process, and Physical Evidence 
What is marketing segmentation? - Answer -The process of dividing the 
market into groups of customers with different needs, wants, or 
characteristics—who therefore might appreciate products or services 
geared especially for them. ...
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$12.49 More Info
mercylynneh
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Exam (elaborations)
D373: PA - APPLIES STRATEGIC MARKETING TOOLS AND METHODOLOGIES 2025/2026
-
--5August 20252025/2026A+Available in bundle
- D373: PA - APPLIES STRATEGIC 
MARKETING TOOLS AND 
METHODOLOGIES 2025/2026 
QUESTIONS AND 100% CORRECT 
ANSWERS 
What is a new company entering an established industry with 
groundbreaking ideas or products known as? - Answer -Disruption 
What is a key factor for product success when a company releases a 
product that creates a new product category? - Answer -Consumer 
education 
What is the riskiest growth strategy for a company according to the 
Ansoff Matrix? - Answer -Diversification 
Which ...
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$12.49 More Info
AdelineJean
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Exam (elaborations)
MARKETING IN THE DIGITAL ERA D373 WGU OA ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERSMARKETING IN THE DIGITAL ERA D373 WGU OA ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS
-
--17August 20252025/2026A+Available in bundle
- MARKETING IN THE DIGITAL ERA 
D373 WGU OA ACTUAL 2025/2026 
QUESTIONS AND 100% CORRECT 
ANSWERS 
Target customers - Answer -Customers based on a predefined 
geographic boundary 
Market segmentation - Answer -Dividing a market through variables 
such as age, gender, education level, family size, occupation, income, 
and more 
Psychographic - Answer -Focus on the intrinsic traits the target 
customer has, such as values, personalities, interests, attitudes, 
conscious and subconscious motivators, ...
-
$13.49 More Info
AdelineJean
-
Exam (elaborations)
D373 PRE ASSESSMENT ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS
-
--4August 20252025/2026A+Available in bundle
- D373 PRE ASSESSMENT ACTUAL 
2025/2026 QUESTIONS AND 100% 
CORRECT ANSWERS 
What are elements of the marketing mix? - Answer -Product, Price, 
Place, Promotion 
What are the extended elements of the marketing mix? - Answer - 
People, Process, and Physical Evidence 
What is marketing segmentation? - Answer -The process of dividing the 
market into groups of customers with different needs, wants, or 
characteristics—who therefore might appreciate products or services 
geared especially for them. ...
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$12.59 More Info
AdelineJean
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Exam (elaborations)
D373: PA - Explains Marketing Concepts Exam Questions With Verified Answers
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---3December 20242024/2025A+
- ©BRIGHTSTARS EXAM SOLUTIONS 2024/2025 
ALL RIGHTS RESERVED. 
1 
D373: PA - Explains Marketing Concepts 
Exam Questions With Verified Answers 
Passengers who have sailed before purchase passage with an Alaskan cruise based on an 
enjoyable previous cruise with the same company, even though other cruise lines are offering the 
same destination for a lower price. Which brand-building element is motivating the passengers' 
choice? - AnswersExperience 
An accounting software company promotes a fr...
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Brightstars
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Exam (elaborations)
Digital Strategy Final
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---12June 20242023/2024A+
- Digital Strategy Final 
 
 
URL is an acronym for - Uniform Resource Locator 
 
 What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)? - a cookie 
 
 Which of the following is NOT a dynamic language? - HTML 
 
 How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)? - Transport layer security encrypts sensitive information 
 
 The AIDA model states that...
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otebamanyuru
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Exam (elaborations)
Module 10: Digital Marketing Strategy
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---26June 20242023/2024A+
- Module 10: Digital Marketing Strategy 
 
 
Digital Strategy Fundamentals - A key foundation of digital strategy, that you will learn, is that it is primarily about understanding your audience, their behaviors and how you might craft new behavior that involves your brand, product, or services online 
 
 Digital strategies - A digital strategy involves a mix of setting goals, executing tactics and attempting to achieve high level business results. It is also a blueprint for your use of digital....
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otebamanyuru
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Exam (elaborations)
Digital Marketing Final Exam Study Guide
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---25June 20242023/2024A+
- Digital Marketing Final Exam Study Guide 
 
 
Chapter 8: What is Email Marketing (EM)? - A structured, systematic process that is one of the most successful channels for delivering highly relevant marketing communications to targeted subscribers 
 
 What is Spam? - SPAM - Unsolicited or bulk email that consumers did not ask for 
- Spam really is in the eye of the beholder - a consumer decides what's spam for him/her 
 
 Why is email one of the most important digital marketing channels? - W...
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otebamanyuru
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Exam (elaborations)
Intro Digital Marketing Strategy Exam 1
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---13June 20242023/2024A+
- Intro Digital Marketing Strategy Exam 1 
 
 
Inbound Marketing - -Aims to give buyers relevant information throughout their buyer journey 
-Lets buyers seek out information 
-Provides a multitude of information 
-Lets buyers decide who is the authority 
 
 Outbound Marketing - -Serves marketing content to consumers on our (advertisers) 
terms, when we decide: TV, newspapers, magazines, mail 
-Doesn't typically give consumers a choice on type of content they see 
-Provides limited information ...
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otebamanyuru
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Exam (elaborations)
Digital Marketing Exam
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---1June 20242023/2024A+
- Digital Marketing Exam 
 
 
Digital Marketing - is the use of new media or digital technology to achieve marketing and business goals 
 
 two most important principles in digital marketing - outbound and inbound marketing 
 
 outbound marketing - Push strategy showing ads to as many people as possible hoping it will resonate with some of them. 
Harder to track and more expensive. 
Achieved through audience reach and repetition. It is your more traditional way to do marketing. 
Your hope is ...
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otebamanyuru
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Exam (elaborations)
Digital Marketing Strategy
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---17June 20242023/2024A+
- Digital Marketing Strategy exam 1 
 
 
what are the main differences in the evolution of marketing? - today, buyers today have most of the power 
 
Buyers now have access to: 
Company info 
Product info 
Reviews 
Your competition 
 
 why is it important to allow comments and reviews on websites? - 93% of consumers said they are more likely to be repeat customers at companies with remarkable service 
 
 Marketing activities that draw the attention of customers through blogs, Twitter, Linked...
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otebamanyuru