- Study guides, Class notes & Summaries

five functions of advertising - informing, influencing, relevance, adding value, assist company growth informing - Makes consumersaware of new brands;educates aboutdistinct features andbenefits; facilitatesthe creation ofpositive brandimages influencing - Persuades consumers totry a product bystimulating demand relevance - Keeping fresh inconsumersmemory andmaking itrelevant to them adding value - innovating, improving quality or altering consumer perception assist company growth ...