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Exam (elaborations)

Contemporary Advertising – 17th Edition by Michael F. Weigold & William F. Arens | Complete Test Bank (Chapters 1–18)
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572

January 2026

2025/2026

A+
Contemporary Advertising – 17th Edition by Michael F. Weigold & William F. Arens | Complete Test Bank (Chapters 1–18)
Tutorguru
$20.49 More Info

Exam (elaborations)

Contemporary Advertising – Michael F. Weigold & William F. Arens (17th Edition) – Complete Test Bank Chapters 1–18
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-

572

December 2025

2025/2026

A+
Contemporary Advertising – Michael F. Weigold & William F. Arens (17th Edition) – Complete Test Bank Chapters 1–18,,,, 1.Advertising and IMC Today, 2. The Big Picture: The Functions of Advertising and Its Evolution, 3. The Big Picture: Economic, Ethical, and Regulatory Aspects, 4. The Scope of Advertising: From Local to Global, 5. Marketing and Consumer Behavior: The Foundations of IMC, 6. Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy, 7. Research: Gathering ...
Studylab
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