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Consumer Behavior: Chapter 14 Questions and Answers High Distinction 2023
Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation
-Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states
2) relative importance of problem
-Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important
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