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Exam (elaborations)
Some Questions to consider when preparing for the Marketing 301 Exam to be administered on October 14, 2015. By Bruce D. Weinberg
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---4August 20242024/2025A+
- Chapter 1 
How is marketing defined? 
What are the key elements/components of marketing? 
What conditions must be true for marketing to occur? 
What is a need? 
What types of needs exist? 
How is a need different from a want? 
How is value defined? 
What is a benefit? 
What is utility?
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