Study guides, Class notes & Summaries

COMMRC 0320 Exam 2 Questions And Correct Answers Social Media - Answer -"The use of technology combined with social interaction to create or co-create value" — John Jantsh "A shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many)." — Brian Solis "An umbrella term that defines the various activities that integrate technology, social interaction, and ...

COMMRC 0320 Exam 1 Actual Exam Questions And Correct Answers | Updated Already Passed!! the main purpose of all mass media - Answer -for profit: deliver audiences to advertisers rhetoric - Answer -to persuade the audience Johannes Gutenberg - Answer -Invented the printing press William caxton - Answer -issued 1st print ad (book about Easter) John campbell - Answer -ran the 1st newspaper ad Benjamin day - Answer -1st penny newspaper funded mostly by ads Madam CJ walker - Answ...

COMMRC 0320 Exam 2 Actual Questions And Correct Answers | Updated Already Passed!! ARPANET (Advanced Research Projects Agency Network) - Answer -Created by the US Dept. of Defense, but most of the scientists were civilians; the purpose was to create 'redundant connectivity (Cuban Missile Crisis) Lexis-Nexis - Answer -1st full text database (Lexis= legal database and nexis= news database) CompuServe - Answer -1st commercially successful ISP (internet service provider) NSF (National S...

COMMRC 0320 Midterm Actual Exam Questions And Correct Answers | Updated Already Passed!! What comprises Mass Communications - Answer -•Television •Radio •Film •Newspapers •Magazines Characteristics of Mass Media - Answer -•Mass audiences •Historically modern •For-profit businesses •Involve technology •One-way communication (primarily) Complications to Mass Media - Answer -•Books •Internet •Music •Public, community and/or underground media Oral C...

COMMRC 0320 Final Actual Exam Questions And Correct Answers | Updated Already Passed!! Convergence - Answer -The coming together of computing, telecommunications, and media in a digital environment Consolidation - Answer -A process whereby traditional media companies have grown fewer and much larger in the past fifty years through mergers and acquisitions Oprah Winfrey - Answer -Television talk show host, successfully bridged traditional and online media, only back multibillionaire in ...

COMMRC 0320 Final Exam Actual Exam Questions And Correct Answers | Updated Already Passed!! difference between media ethics and law - Answer -you can be acting ethically and illegally, and legally but not ethically morals - Answer -religious or philosophical codes of behavior that may or may not be based in reason ethics - Answer -rational ways of deciding what is good for individuals or society, ethics provide a way to choose between competing moral principles and help people decide wh...

COMMRC 0320 Actual Exam Questions And Correct Answers | Updated Already Passed!! ABC - Answer -Antecedent, Behavior, Consequence Agenda Setting - Answer -the power of the media to bring public attention to particular issues and problems Adolph Ochs - Answer -publisher and owner of New York Times in 1896. It was the cleanest alternative to "new journalism." It was "staid and somber, but authoritative." He lowered the price from 3 cents to a penny. Amateur Radio - Answer -Came abou...