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Exam (elaborations)
Com3701: Marketing Communication Complete Exam Questions And 100% Verified Answers (2026/2027)
NewCom3701: Marketing Communication Complete Exam Questions And 100% Verified Answers (2026/2027)
Exam (elaborations)
COM3701 ASSIGNMENT 1: COMPLETE STUDY GUIDE (100 Q&A) Section A: Foundational Concepts & Semiotics
PopularCOM3701 ASSIGNMENT 1: COMPLETE STUDY GUIDE (100 Q&A) 
Section A: Foundational Concepts & Semiotics
Exam (elaborations)
Com3701: Marketing Communication Real Questions With Answers - 2026 - Exam Prep
NewCom3701: Marketing Communication Real Questions With Answers - 2026 - Exam Prep
Exam (elaborations)
Marketing Communication Exam
Marketing Communication Exam 
marketing communication to promote and protect product and brand 
 
sustained communication & engagement with target market 
- protect against competition/rivalry 
 
methods: advertising, sales promotion, personal selling, PR, direct and digital marketing - Correct Answer Recent changes: 
- less broadcasting, more narrowcasting 
- mass marketing -> segment/target marketing 
- IT: consumers are better informed 
- new media - reach and engage smaller targets 
- l...
Exam (elaborations)
Marketing communication 3701 exam pack 100% correct answers
QUESTION 1 
Trek and Pole, a travel company based in Pretoria, South Africa has asked you to launch a 
marketing strategy for an expedition to Mount Kilimanjaro, Tanzania. Trek and Pole aims to 
train amateur hikers who will be led by a team of experienced hikers to summit Mount 
Kilimanjaro. The main aim of Trek and Pole is to become a leading travel company offering 
various expeditions throughout Africa. 
With reference to Trek and Pole’s Mount Kilimanjaro expedition described above, answer...
Exam (elaborations)
Marketing communication exam pack 2024 100% correct answers
Trek and Pole, a travel company based in Pretoria, South Africa has asked you to launch a 
marketing strategy for an expedition to Mount Kilimanjaro, Tanzania. Trek and Pole aims to 
train amateur hikers who will be led by a team of experienced hikers to summit Mount 
Kilimanjaro. The main aim of Trek and Pole is to become a leading travel company offering 
various expeditions throughout Africa. 
With reference to Trek and Pole’s Mount Kilimanjaro expedition described above, answer the 
follow...