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CMN 548 Module 5 Study Guide: Crisis Response & Image Repair
CMN 548 Module 5 Study Guide: Crisis Response & Image Repair 
Module Focus: This module typically delves into the strategies organizations use to 
respond after a crisis has occurred. It moves from pre-crisis planning to the critical phase 
of protecting reputation and facilitating recovery. 
Foundations of Crisis Response 
1. What is the primary goal of crisis response, as opposed to crisis preparation? 
 ANSWER The primary goal of crisis response is to manage the situation in real-time 
to...