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CEBS GBA2 Terms and Definitions Exam Questions and Answers
Bounded Rationality - Answer-When the consumer is functional only up to a certain 
point after which his/her choices are constrained or bound by limed knowledge and 
understanding of the available choices. 
Free Market Basic Assumption - Answer-Rational consumers will make informed 
decisions about value, quality, and price 
Moral Hazzard - Answer-Consumer will spend someone else's money different than 
their own 
Transparency on cost & quality (Market forces) - Answer-helps patients be mor...