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- Study guides, Class notes & Summaries
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Exam (elaborations)
BUSPROG Analytic
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107
July 2023
2022/2023
A+
1. What are the commonly used distribution channels for consumer products?
ANSWER: The producer to consumer channel includes no marketing intermediaries with the
product distribution coming from the producer directly to the consumer. The producer
to retailer to consumer is when a middleman, a retailer, buys from producers and sells
to consumers. Producer to wholesaler to retailer to consumer is a channel that many
consumer goods follow as they pass through wholesalers to retailers. Produc...
jeysam
$15.99
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Exam (elaborations)
BUSPROG
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90
July 2023
2022/2023
A+
1. Identify and describe the four major types of utility. Which one is influenced indirectly by marketing efforts?
ANSWER: Form utility is created by converting production inputs into finished products. Place
utility is created by making a product available at a location desired by customers.
Time utility is created by making a product available when customers wish to
purchase it. Possession utility is created by transferring title, or ownership, of a
product to a buyer. Marketing efforts...
jeysam
$13.99
More Info
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