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BTEC LEVEL 3 BUSINESS UNIT 2 LATEST UPDATE 2025
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---46December 20242024/2025A+
- BTEC LEVEL 3 BUSINESS UNIT 2 LATEST 
UPDATE 2025Unit Specification: Unit 2: Developing a Marketing Campaign 
Method of Assessment: 
Externally Marked Exam 
Unit in brief 
Learners will gain skills relating to, and an understanding of, how a marketing campaign is 
developed. 
Unit introduction: 
Marketing is a dynamic field central to the success of any business. You will gain an understanding 
of how a marketing campaign is developed. You will explore different stages of the process that a 
bus...
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