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BPL 5100 Ch.2 Questions and Answers
BPL 5100 Ch.2
BPL 5100 Ch.2
BPL 5100 Ch.2 perceptual acuity - Answer- ability to sense what is coming environmental scanning - Answer- surveillance of firm's external environment to predict environmental changes & detect changes underway environmental monitoring - Answer- tracks evolution of environmental trends, sequences of events, or streams of activities competitive intelligence - Answer- helps firm define & understand their industry & identify rivals' strengths and weaknesses environmental forecasting...
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