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Mark202 test questions & answers 2023/2024
ark202
ark202
Mark202 test questions & answers 2023/2024 Role theory - ANSWER-view that consumer behaviour resembles actions in a play. everyone has different roles - so marketers need to understand the different roles of consumers value-in-use - ANSWER-value is created before and after the purchase, not just during communication process - ANSWER-sender -> coded msg -> transmission medium -> decoded msg -> receiver (noise affects all of it) market segmentation - ANSWER-marketers id...
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