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Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitte
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12

July 2024

2023/2024

A+
Introduction: While public health campaigns disseminated through Twitter have multiple theoretical advantages over other strategies (e.g., a high potential reach and low economic cost), the effectiveness of social networks as facilitators of attitudinal and behavioral changes in the population seems to remain weakly supported. Therefore, this systematic review was aimed to analyze the degree of impact of healthy behavior-related campaigns as documented in scientific literature. Methods: S...
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