- Study guides, Class notes & Summaries

what is research? - Answer to search for, to find scholarly research - Answer systematic, objective, careful everyday research - Answer anecdotal, experimental, non-systematic strategic communication research - Answer roots in scholarly research this research generally seeks to be objective, rigorous, and systematic in nature ontology (realism) - Answer what is the form and nature of reality? what can be known? "why am I here?" "what is the purpose of existing?" ...

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8 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

Strategic writing is goal oriented - Answer true in passive voice, the sentence's subject does the action described by the verb - Answer false reading sentences aloud is not a good way to edit or check for effective sentence rhythms - Answer false the first step in the writing process is to start writing and get your thoughts down on paper - Answer false a process known as _________ can assist the creative process - Answer brainstorming who should be your documents...

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4 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

APRD FINAL EXAM 2025 UPDATED QUESTIONS AND ANSWERS (1) Why are the creative industries important? - CORRECT ANSWERCreative industries = driver of the world's economy, powerful form of art, reflects on our values, hope, dreams, fears, knows our secrets - art shapes pop culture - advertising : can enlighten and inspire - strategic communication contributed 1.5 trillion to the world economy in 2017

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45 pages

Written in 2024/2025

Grade A+

STANGRADES

APRD Exam Questions with Correct Answers Latest Update age of adaptation - Answers world that is changing by the minute, faster then it was changing 30 years ago Design Thinking - Answers Depth of Expertise + Breadth of Knowledge Houdini Solution - Answers truly creative people embrace obstacles, they don't run from them, IN their minds every setback in an oppurtunity commercial communication matters - Answers is a driver of the worlds economy 2. it may be the most powerful from of art...

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4 pages

Written in 2024/2025

Grade A+

TutorJosh

Aprd Final Exam 2024 Questions Solved Correctly To Score A+

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13 pages

Written in 2024/2025

Grade A+

EvaTee

ONTOLOGY - Answer reality is subjective methodology - Answer the study of research tools and data 5 aspects of communication - Answer intrapersonal, interpersonal, small group, mass media, organizational market research - Answer organized and systematic effort of gathering info about consumers and the market. insight - Answer act or result of apprehending the inner nature of things -what we know how the audience thinks and feels. -behavioral implications of the findi...

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4 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

impression - Answer the opportunity to see an ad paid media - Answer purchasing ad channels to be seen earned media - Answer free media distribution because consumers or publishers choose to share message (PR) owned media - Answer utilizing a brands own channels to deliver a message (website, newsletters, etc) (what your brand owns) reach - Answer the % of ppl in your target audience exposed to your ad at least 1x frequency - Answer the average # of times your ta...

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10 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

Variable - Answer something that varies Constant - Answer something that is fixed/does not change Quantitative measurement - Answer the use of numbers to describe a property of an object or an event. Describing an aspect of the "real world" using numbers Variables can be measured at four levels - Answer Nominal, Ordinal, Interval, Ratio Nominal - Answer numbers serve as tags or labels. Numbers are not placed on a meaningful scale. Dichotomous/ binary nominal varia...

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9 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

A/B Testing - Answer A way to compare two versions of something to figure out which performs better. Can be considered the most basic kind of randomized controlled experiment. applied research - Answer Seeks to solve a specific societal problem or uncover more information about a particular issue Belmont Report - Answer Protect subjects and participants in clinical trials or research studies. Report consists of 3 principles: beneficence, justice, and respect for persons. Big Da...

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11 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

What is persuasion? - Answer Attitude change resulting from exposure to information from others. What are attitudes? - Answer evaluations of people, objects, and ideas, predispositions toward things (Liking something/Not liking something) What are the components of attitudes? - Answer Affective - liking or feeling about an object Cognitive - beliefs about an object Behavioral - actions toward the object What are beliefs? - Answer statements that people hold to be true W...

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6 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

Experimental research is the only research method that can show causality. (true or false) - Answer true validity refers to a measurement approaches ability to measure what it is supposed to. (true or false) - Answer true personalization refers to the degree which to which an experiment controls for participant personality factors. (true or false) - Answer false The mode is a measure of central tendency. (true or false) - Answer true generally speaking, surveys involve th...

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5 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

Knowledge - Answer The fact or condition of knowing something with familiarity gained through experience or association; Can be gained through tradition, experience, or authority Ontology Questions - Answer What is the form and nature of reality? What can be known? Epistemology Question - Answer How can we know what we know? Method Question - Answer What procedures can we use to acquire knowledge? Paradigms are ... - Answer unchangeable research patterns that we use...

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4 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS

what is the definition of public relations? - Answer ultimately PR is a management function and a business process that keeps the interests of all parties in mind. PR is mutually beneficial and works as a relationship & builds - not a oneway street. "At its best, PR involves an information exchange between two or more people or "publics" with a goal of sharing information and influencing the behavior of the recipient." *PR is always planned *PR is strategic not tactical *persuasi...

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6 pages

Written in 2023/2024

Grade A+

COCOSOLUTIONS