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Amanda Forest Exam 2 Questions & Answers
Amanda Forest Exam 2 Questions & Answers 
 
 
lowball technique - ANSWERSan item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits. If people commit to the low original price, they often will just remain committed to the product even after the price is raised 
-ex: car salesman says they can get you a deal on car, then check w/ boss and they can't, still buy it anyway 
 
one-sided appeal - ANSWERSonly mention th...