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Test Bank for Advertising Media Planning, 4th Edition – Larry Kelly & Kim Sheehan | Verified Q&A | Latest Update 2026
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86

January 2026

2025/2026

A+
This test bank for Advertising Media Planning by Larry Kelly and Kim Sheehan is fully updated for 2026 and designed for advertising, marketing, and media strategy courses. It provides chapter-by-chapter exam questions with verified correct answers, helping students and instructors master media planning fundamentals, audience measurement, media buying strategies, and cross-platform campaign evaluation. What’s Included (Latest Update 2026): • Media planning process & strategic framewo...
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